RICHARD ELAIGWU UBAH

A&R, Talent Manager, Creative Entrepreneur

Abuja, NG.

About

Creative Entrepreneur and A&R/Talent Management expert with 8+ years driving global success for artists and brands across the African music industry. Specializing in crafting authentic artist identities, optimizing music distribution, and securing high-impact sync placements, Richard leverages deep expertise in AI and strategic partnerships to build scalable, future-forward platforms and prestige stories from Abuja and Lagos for a global audience.

Work

Independent Talent Manager

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Kwitee

Abuja, FCT, Nigeria

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Summary

Provides comprehensive management for jazz musician and composer Kwitee, overseeing bookings, releases, and promotional campaigns.

Highlights

Manages all aspects of Kwitee & The Elites Band, including bookings, rehearsals, and road management for high-profile performances.

Coordinated the successful release of "Shadows," recognized as the first authentically jazz album by a Nigerian artist, securing critical acclaim.

Produced and executed the press and promotional campaign for the "Night and Day (2026)" album, developing EPK, press releases, and a compelling "Warri to the World" narrative.

DNMT Creative Company

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Director, New Media Operations

Abuja, FCT, Nigeria

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Summary

Leads strategic exploration and implementation of Artificial Intelligence opportunities to revolutionize music streaming and distribution for DNMT Creative Company.

Highlights

Pioneered exploration of Artificial Intelligence applications, enhancing music streaming and distribution strategies across the company's portfolio.

Forged strategic partnerships with AI companies, specifically targeting and expanding Afrobeats opportunities globally.

Directed AI-driven cataloguing initiatives for artists under DNMT Music, optimizing content organization and discoverability for enhanced reach.

Soltracka Media Garage

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Talent Account Manager

Ikeja, Lagos, Nigeria

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Summary

Managed comprehensive career development, brand campaigns, and music releases for key artists, driving significant exposure and digital success.

Highlights

Oversaw career development for Efezino, securing brand jingle campaigns (Delta Soap, DSTV, Access Bank), managing the AMERE EP release, and directing multiple video shoots.

Managed career development for Lade, securing jingle campaigns (Airtel 444, Smoov Chapman, Travelbeta, Goldberg), and successfully launching the debut Omolade EP.

Ensured seamless distribution and digital success for Efezino's Amere EP, Derry Hans' single "Beautiful," and Lade's Omolade EP across all DSPs.

Project managed Unity Bank's TVC campaign featuring Adekunle Gold, enhancing brand visibility and artist exposure.

Led successful product placement for OPPO Phones in "King of Boys 2," conceptualizing and casting the associated OPPO TVC, "The Roundtable."

Ideated and executed radio drops and digital releases, including the Smoov Groov campaign, to drive integrated brand promotions across DSPs.

Soltracka Media Garage

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Head, A&R

Ikeja, Lagos, Nigeria

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Summary

Spearheaded A&R and music strategy, overseeing talent development, release cycles, and digital distribution to maximize artist impact and brand visibility.

Highlights

Directed comprehensive artist welfare and creative development programs for label talent, fostering growth and strategic career progression.

Organized and led songwriting and production camps, alongside talent scouting initiatives, successfully expanding the artist roster.

Managed full release cycles for multiple artists, coordinating pre-production, mixing, mastering, listening parties, radio premieres, and DJ drops for seamless launches.

Implemented robust music distribution and publishing strategies, significantly increasing reach across major digital streaming platforms (DSPs).

Curated and maintained a comprehensive database of over 100 creative vendors, including DJs, OAPs, influencers, and producers, streamlining collaboration and project execution.

Skills

A&R

Artist & Repertoire, Talent Scouting, Artist Development, Music Production.

Talent Management

Artist Management, Career Development, Roster Management, Artist Welfare.

Creative Entrepreneurship

IP Development, Platform Building, Innovation, Strategic Vision.

Music Distribution & Streaming

Digital Streaming Platforms (DSPs), Streaming Strategy, Global Reach, Digital Publishing.

Brand Development

Brand Storytelling, Brand Reputation Management, Brand Campaigns, Identity Development.

Sync & Placements

TVC Campaigns, Film Placements, Product Placement, Media Licensing.

Project Management

Release Management, Campaign Execution, Cross-functional Collaboration, Timeline Management.

Artificial Intelligence (AI)

AI Applications, AI Integration, Afrobeats Opportunities, AI-driven Cataloguing.

Partnership Building

Strategic Alliances, Stakeholder Engagement, Vendor Management, Business Development.

Content Curation & Development

Songwriting Camps, Production Camps, Narrative Building, Script Development.

Marketing & Promotion

Press & Promotional Campaigns, EPK Production, Radio Promotions, Digital Marketing.

Event Management

Event Discovery, Ticketing Platforms, Live Events.

Technical Skills

React, Claude API Integration, Database Management.

Projects

Origin™ - Artist Identity Development Platform

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Summary

Developed an innovative artist-identity platform leveraging a Drive → Niche → Aura framework to help artists define and scale coherent creative identities.

Hauté Jollof - Nigerian Food & Crime Series

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Summary

Created an original Nigerian prestige drama targeting Netflix and Amazon Prime, following Chef Meka through a planned three-season arc.

EventsIn.NG - Event Discovery & Ticketing Platform

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Summary

Built a comprehensive platform for discovering and ticketing live events, designed to serve Nigeria's vibrant nightlife and entertainment economy.